Market Insights
Connecting with your audience is difficult when you don’t have a complete picture of who they are and what they like.
At M+C Saatchi Performance, we can help you make informed decisions about your business strategy and advertising using market insights. Armed with the right data, you’ll be able to launch more engaging campaigns and connect with your audiences more effectively.
What are market insights?
At M+C Saatchi Performance, we ensure that every decision we make is backed by data and proven in its effectiveness. Using a range of data sources, we build detailed profiles on your audiences’ characteristics and preferences and translate these insights into actionable marketing advice.
Over the years, we have accumulated a repository of knowledge resources that helps our team in not just understanding how performance marketing has come of age, but also in staying ahead of the upcoming trends. Our expert team is well equipped to consult clients across industries and categories which gives us ample room to try out fresh ideas to meet all your business requirements.
The benefits of market insights
Our insights allow us to create comprehensive campaigns tailored to your business objectives and KPIs for a great ROI. We maximise your budget and offer complete transparency throughout with high quality reports.
Connect With Your Audiences Effectively
Market insights help in finding out every little detail about your audiences, from their attitudes and habits to what products and services they want. This way, you can deliver personalised campaigns, instead of a ‘one size fits all’ approach.
Reduce the time spent in Concept Testing
Market insights play a crucial role in mitigating the risks associated with building new concepts, understanding the wants and needs of your audiences and developing new products and services that are based around them.
Expand into new markets or verticals
mitigating the risks associated with building new concepts, understanding the wants and needs of your audiences and developing new products and services that are based around them. Expand into new markets or verticals The more you know about your audience and competition, the better placed you are to explore new markets for future expansion. It also gives you the insights you need to launch new products or services and increase your market share.
Our Market Insights Services
Opportunity Evaluation:
Competitive Analysis:
Audience Analysis:
Industry News & Market Analysis:
We examine competitors within your space and map out the best areas for your business to build successful marketing campaigns.
We break your audience down into key segments, helping you understand how to align your campaigns with their wants and needs.
We do all the heavy lifting when it comes to understanding what is going on in your industry, providing you with all the information you need in the business decision-making process.
Why choose us for Market Insights?
Actionable Insights
In-depth Reporting
Expert Media Team
Consultancy Services
Our Market Insights Capabilities
Communications
We design a comprehensive communications strategy that identifies your target audience and how to reach them online with your positioning and brand values. We carry out in-depth consumer and competitor analysis, category analysis, and trend spotting processes to fully understand your target audiences, their path-to-purchase, potential marketing trends, and the best mediums to approach them on.
Intelligence
Our research & insights team acts as the agency’s think-tank on all things trending in the performance marketing domain for a diversified set of industries. We are capable of generating incredibly detailed reports and thought leadership articles on a bi-monthly basis that are developed to give invaluable insights into relevant topics and trends globally. Take a look at some of our recent reports.
Consultancy
We build roadmaps to guide businesses in achieving their goals and find solutions to overcome challenging obstacles. Our consultants start with understanding and identifying your brand within the wider industry landscape. We then translate our findings into a framework that accomplishes your business goals. Once we have developed a plan, we work closely with other business groups to execute it.
Frequently Asked Questions
Why should you work with M+C Saatchi Performance for market insights?
What types of insights can you provide?
How are insights presented back to your clients?
How do insights join up with our marketing campaigns?
The insights we provide feed into marketing campaigns, giving all the background information needed to make campaigns successful. We believe that consumer insights are the first steps to building impactful media strategies.
