Commerce Media
The way people shop is changing. Rather than simply encouraging consumers to visit a physical store to shop, commerce media now allows consumers to check out directly via a brand’s storefront within their social media profile, or even during a brand’s livestream event.
At M+C Saatchi Performance, we specialise in connecting your brand with the right audiences at the point of consideration and purchase, ensuring you are placed right at the forefront of their minds.
What is commerce media?
Commerce Media drives consumers to new online points of sale (POS), leveraging transactional and search intent data to improve targeting and overall consumer experiences.
With the e-commerce industry continuing to grow exponentially, this novel approach can be hugely beneficial for either new brands who want to understand their market landscape, or existing brands that are trying to scale up.
The Benefits of Commerce Media
Data-Based Targeting
Combining commerce data and ai means that this new digital ad strategy can reach audiences at every stage of their online journey. This data-based approach makes the online shopping experience more relevant to customers eager to make a purchase.
Engaging Content
Effective e-commerce media and targeted strategies allow brands to deliver engaging content that connects with their audience. This helps you build lasting relationships with customers and take a leading brand position in your industry.
Global Connections
Our Commerce Media Services
Market research:
End-to-end management:
Creative direction & best practice:
Data reporting & analysis:
ROAS and LTV Optimization:
We carry out extensive market research to find out everything we can about your audience and the best places to position your brand so you can be sure you’ll always get the best ROI.
We offer a complete package when it comes to commerce media advertisements, handling everything on your behalf and providing you with one source of information for each campaign.
We are experts in commerce media and the types of adverts that work in different spaces. When you work with us, you gain access to all of our knowledge and experience, creating targeted campaigns that your audience will love.
Our extensive data reporting and campaign analysis provides you with information that is easily digestible and accessed via easy-to-understand dashboards, informing decision-makers about current and future commerce media campaigns.
We optimise campaigns with purchase values and capitalise on the full buying cycle to drive repeat purchases at the right time.
Why choose us for commerce media?
When it comes to running commerce media campaigns, we know how important it is for you to understand exactly where your purchases are coming from. From research to planning and strategy to KPIs, as a performance marketing agency, we are all about measurable results.
Expert Team
We know that the commerce media world can be quite daunting, even just understanding where to start. Our relationships mean that you gain access to all of the key players in the industry, using our knowledge to sort out the nitty-gritty details and leaving you to get on with what you do best.
End-to-end service
No matter what your targets and goals are for a commerce media campaign, we are here to tie everything together on your behalf. We manage the whole process for you, managing relationships with a number of providers and partners and bringing all the key analytics and information together into one place.
Actionable Insights
At M+C Saatchi Performance, we create meticulously structured in-depth reports for each of your campaigns, displaying all insights in one simple dashboard. This added level of visibility can be vital when it comes to making quick decisions, optimising existing and deploying new commerce media advertising campaigns.
Brand safety
We understand how important it is to keep your brand safe, so we always ensure that your content doesn’t appear anywhere inappropriate. We can be incredibly precise with our targeting, and you will always have complete visibility on each of your campaigns to make changes or edits as you see fit.
