App marketing – GrowthCart

App Marketing Agency

App performance marketing is our speciality. We were born in 2006 as one of the world’s first mobile marketing agencies. Since then, we’ve evolved to become a full service media agency full-service media agency offering app marketing services. But we’ve never forgotten that mobile is where we started. Our agency has extensive experience extensive creating impactful app marketing strategies for global brands. From awareness to performance, and from traditional to innovative verticals, we work closely with brands to profitably grow and engage their customer base through effective, measurable and evolving media strategies.

What is app marketing?

App marketing services help introduce new users to your mobile application, driving interest and engagement and turning leads into conversions.

At M+C Saatchi Performance, we place great emphasis on the testing and measurement of our mobile app marketing strategies, to provide you with insights that you can use to improve your future marketing efforts.

Through effective strategies and clever optimisation, mobile app marketing aims to attract the largest number of users to your mobile offering. With over 6 billion smartphone users worldwide, app marketing agencies offer a fantastic opportunity to spread brand awareness for your business.

The benefits of app marketing

Insights into user behaviour

The average smartphone user spends 4 to 5 hours per day using mobile applications. With users logging so much screen time, app marketing experts can create detailed reports on user behaviour, which allow your business to tweak mobile products to be more attractive to the target market.

Specific audience targeting

App marketing is perfect for targeting a highly specific demographic. Smartphone users create hundreds of data points – everything from content preferences to their age, location, and occupation. You can turn this data into actionable information by partnering with an accomplished app marketing agency.

Platform-specific strategy

Traditional marketing allows businesses to target a specific demographic, but an effective app marketing strategy provides solutions for businesses to be even more particular. We identify the differences between operating systems and optimise your strategy to appeal to specific users and devices.

Our app marketing services

Media planning & buying:

Market insights:

App Store Optimization:

Marketing for APK downloads:

Measurement and attribution:

Daily reporting:

Creative and content support:

Our omnichannel media planning and buying service has enormous reach — we can source ad space globally, no matter the device. Whether you operate in a traditional or innovative vertical, we can create a media planning and buying strategy for you.

We’ll provide insights on upcoming market and consumer trends, as well as completing a competitor analysis, so you can adjust your business plan accordingly. What’s more, we can identify the best performing media channels per audience, so you can ensure quality leads continue to come in.

We’ll thoroughly audit your storefront and create a prioritised list of improvements to be made. We’ll also perform keyword research, ensuring your optimised storefront gets seen by relevant audiences.

As well as traditional app marketing, we can support apps that are not present on the app store because of various regulations (for instance, we can market online betting applications that are not supported by either Apple Store or Google Play).

We help brands pick the best Mobile Measurement Platform for their needs, they can ensure correct attribution. To guarantee accurate measurement, we also utilise the latest fraud prevention methodologies.

We are a data-driven marketing agency, so we’ll provide daily reports on the performance of your app marketing.

We can provide support to your creative team to ensure your marketing strategy has access to high-quality content.

Why we’re the leading agency for App Marketing?

We are app marketing experts, with over 16 years of experience working on the marketing strategies of several leading applications. Our time in the industry has also allowed us to cultivate an extensive trusted partner network, which we constantly review to ensure partners are providing the best app marketing services for our clients.

Extensive planning and research forms the core of our current app performance marketing solutions. Our market analysis offers a holistic view of your product’s performance, avoiding fragmented, disparate data that can be difficult to understand or use effectively. Because we prioritise testing and measurement, we know the Mobile Measurement Platforms on the market and can advise on which one suits your needs to ensure attribution is done correctly.

Additionally, we understand exactly how to help your business scale. We’ll take into account the level of brand awareness that exists for your app, then implement that information in the creation of a full-funnel app marketing strategy. We can support your growth whether you’re just starting out or already have a well-established audience.

Our app marketing process

Frequently Asked Questions

WHY SHOULD YOU WORK WITH M&C SAATCHI PERFORMANCE

Our agency has extensive experience running effective, targeted, app performance marketing strategies for some world leading apps. Our data-driven approach and our well-established relationship and understanding of partners and MMPs enables us to design impactful campaigns for each client’s needs. In an ever-evolving digital media industry, we adopt an agile approach to developments and changes while remaining tech agnostic.

HOW EFFECTIVE IS APP MARKETING?

App marketing is an integral part of a brand’s marketing strategy to drive business growth. When executed with the right media mix, creative testing, and audience targeting, it delivers high-value users, boosts retention, and unlocks scalable revenue opportunities. The most effective app marketing solutions are ones that are: – Performance-driven – anchored in real-time metrics, from install rates and CPI to LTV and ROAS. – Cross-channel – using the right blend of programmatic, search, social, influencer, and OEM channels. – Optimised for full-funnel impact – from awareness and acquisition through to re-engagement and loyalty. – Backed by creative testing – to ensure the ad formats, messaging, and visual assets match user intent across placements. At M+C Saatchi Performance, our app marketing strategies are designed to drive sustainable business growth.

WHAT ARE SOME APP MARKETING KPIS OR BENCHMARKS WE SHOULD KNOW ABOUT?

Some of the most used app marketing KPIs include: Cost Per Install, Cost Per Registration, Cost Per Action (Purchase, Ride, Subscription, etc), Cost Per First Action (Purchase, Ride, Subscription, etc).

WHAT IS THE MOST EFFECTIVE WAY TO MARKET AN APP?

According to our experience, a combination of organic growth and paid media proved to perform best. We support brands with their app store optimization, creatives, partner integration and run media strategies based on relevant target audiences. For paid media, we recommend leveraging on channels like Facebook, Google, TikTok and Apple Search. However, there is no one solution that fits all. We take time to understand your brand and define together the best approach to take.

WHAT STEPS SHOULD BE TAKEN BEFORE MARKETING AN APP?

In order to adopt a data-driven approach to marketing, it is important to have an agnostic view of data and thus, it is key for brands to choose the right MMP (Mobile Measurement Platform) for their needs.

WHAT TYPES OF APP MARKETING WE PROVIDE?

As a leading global app marketing agency, we offer a full spectrum of app marketing services designed to drive growth at every stage of the app lifecycle, from launch to scale, retention, and re-engagement.

Our services include:

– App Store Optimization (ASO) – driving discoverability and conversions through keyword optimisation, creative testing, and metadata strategy.

– User Acquisition (UA) – full-funnel paid media campaigns across programmatic, social, display, search, and influencer ecosystems.

– App Retargeting & Re-engagement – bringing lapsed users back into the funnel with precise audience segmentation and personalised messaging.

– Measurement & Analytics – real-time performance tracking, cohort analysis, and LTV modelling to inform and optimise spend.

– Creative Strategy – developing thumb-stopping, format-native ad creatives built to convert across mobile-first platforms.

We tailor every strategy to your app category, growth phase, and regional market, using performance data and insight-led testing to improve user quality and maximise ROI.

WHAT IS APP PERFORMANCE MARKET AND HOW DOES IT WORKS?

App performance marketing is a data-led, results-driven approach to app promotion that focuses on measurable business outcomes, not just installs. That means targeting high-value users, optimising for lifetime value (LTV), and scaling efficiently across channels that convert.

At M+C Saatchi Performance, we build bespoke app performance strategies that span the full funnel, from awareness and acquisition to in-app engagement and retention. We work across paid media ecosystems (social, search, programmatic, OEMs and influencers), leveraging real-time data, audience signals, and creative testing to ensure your media spend delivers business impact, not just impressions.

WHICH CHANNELS ARE BEST FOR APP MARKETING?

The most effective app marketing strategies are multi-channel, driven by where your audience spends time and what motivates them to act. We typically activate across:

– Social – Meta, TikTok, Snapchat, Linkedin (for B2B), X and more for awareness, install and re-engagement goals.

– Search – Google App Campaigns and Apple Search Ads for high-intent installs.

– Programmatic – Precision targeting through DSPs for scale and efficiency.

– OEM & Preloads – Strategic partnerships with device manufacturers for cost-efficient reach.

– Influencers – Creator-led content to spark installs and organic uplift.

– CTV & Audio – Emerging channels with high engagement and cross-device tracking.

We tailor every channel mix based on your vertical, region, and campaign objective, then continuously optimise based on performance data.